Wedding Communication 101
Most stationers have some opinions about what should and shouldn’t be included on your paper pieces. Emily Post has her own host of advice, as well. We live in an era where wedding traditions have not been abandoned, but they may have been adapted to include digital technologies where helpful.
Suffice it to say, trying to balance etiquette and efficiency with tradition and taboo can lead to some serious confusion. I’m no expert, but I do think I’ve learned a thing or two about towing the line between stubbornly adhering to the arcane and altogether abandoning what’s good about days gone by.
Wedding websites are one of my favorite ways to embrace the advances that modern technology has afforded in terms of communication with wedding details. Here are a handful of things to remember when creating your own little wedding corner on the web.
You can (and should!) point wedding guests to your website early.
I’m a big fan of securing a wedding website right away so that you can alert guests early (like on your Save the Dates). Even if you don’t have much information about your wedding other than the date and location, it can be helpful to have this set up so that as you fill in the details of your wedding weekend, people can return to the site and learn what they need to know. Particularly for out-of-town guests, having this information early can help with securing housing and making travel plans.
Wedding guests should find all of your registry information here (and not on your printed pieces).
This is a BIG one. Your wedding website can be printed on your wedding invitations (or my preference, on a separate detail card included with it) but your registry information most definitely should not. You can go into detail on your website about the places where you’ve registered and include links directly to the stores or lists, but it is never advised to include this information anywhere on the invitation or other paper pieces included with it. You can definitely print this information on shower invitations, but leave it off of the formal correspondence. This may feel risky, leaving you unsure if all of your guests will be able to navigate their way to your registry, but I assure you, most people will find a way to figure out where you are registered, even if they’re not very internet-savvy.
It can be simple (but it doesn’t have to be!
If the idea of creating a website from scratch is giving you hives, don’t fret! It doesn’t have be complicated, and there are plenty of free or inexpensive wedding website templates that can help take the load off. (The Knot and Zola are both great options). If all you need is a place to give your guests links to your registry and the address of your venues, then great. Plug that in and carry-on. But, if you’re interested in creating a local guide of your favorite coffee shops and lunch spots for guests to use during their time, go for it! Include short bios of your wedding party or a gallery of your engagement photos. Make your digital hub what you want it to be, and have fun with it, if it’s enjoyable for you to do so.
Digital RSVP options can work in your favor.
Giving people options for how to to notify you they are coming to your wedding is clutch. People are sometimes hard to nail down and being able to shoot a link over to a friend via text is a pretty sure-fire way to get the information you need about their menu preferences and the number of people in their party more quickly. Don’t get me wrong. I love (and prefer) a traditional printed RSVP card with a return-addressed and stamped envelope, but they’re not always best for getting timely responses (guilty…) So, do one or the other or both. The easier you make it for people to get your their info, the better.
A site can reflect your wedding branding, just like your paper pieces.
If you want to maintain some consistency with your wedding aesthetic (and get some additional use of the pretty design elements you’ve created) incorporate your monogram or calligraphed names on your wedding website. Ask your stationer to send you the digital graphics and explain what you’re doing. This gives you a chance to showcase some of the personalized details that you’ve invested time and money to produce, and that set the tone for the wedding itself.