I recently worked with Birmingham-based designer, Katie Beth Owens on perhaps one of my favorite wedding suites to date. (See the image below!)
The invitation design was pretty simple, but the overall suite had such flair! The combination got me thinking about what takes classic up a couple of notches, adding just enough personality to make it custom to the bride and groom.
Here are a few ways to do just that:
Adding a colorful or patterned envelope liner is a great way to bring in a design element or special detail to an otherwise traditional invitation. Use a custom illustration, venue illustration, watercolor wash, or even a photo to give some personality to your suite.
Since letterpress printing can be on the higher end of cost, many brides elect to keep the number of colors on their invitations to a minimum. But, with the combination of digital printing, ut can be a fun to bring in an accent color with the return address (on either the front of the reply envelope or the back flap of the invitation). It’s a small detail, but a little extra color can make a big impact.
Handwritten or modern calligraphy details
My go-to option for designing wedding invitations includes a timeless (usually serifed) font for all of the logistical details of a suite, and really up the style for the couple’s names and reception venue. I tend to think too much scripty font can appear too busy, but I love it when a tasteful, more-unique font breaks up the design in a few places.
I’ve talked about this before, but I absolutely love the idea of making the outside of your envelope just as a meaningful as communicative as what it contains inside. If a ceremony is taking place in Florida, for example, I love the idea of incorporating some citrus in the postage—vintage or otherwise. Or, if the couple is from two different states, a combination of state-pride postage is a special way of making sure each person, family, and history gets represented.