It's easy to think entrepreneurs must work in a vacuum to succeed, but no man is an island. We are each other's best resource. Creativity is, in fact, stimulated by collaboration. Fellow artists, business men, and women often have valuable insights to share. And when we join forces to create—we have the opportunity to inspire and push each to new and exciting places.
Over the summer, fellow letterer (and Southerner) Allie Hasson and I first connected over coffee. I'd been admiring her work for some time, and was so thankful to get the chance to meet in person. It didn't take us long to discover how much we share in common.
Allie is a hand-letterer and illustrator and has just begun the process of learning letterpress. She's also a (sometimes homesick) Southerner with a love for nature and buttermilk biscuits. My kind of girl. It wasn't long before we began to entertain the idea of an artistic collaboration.
Over several weeks, we hammered out the idea to create a set of recipe cards. We both like to cook, and more, enjoy eating well. So we settled on making a cook-through-the-year set—twelve cards, three each of four unique season-specific designs.
To begin, we took some time to brainstorm and illustrate some of the plants, herbs, and flavors that we associate with each season. When that was done, we traded artwork and worked to incorporate each other's into four distinct card designs.
Once we'd settled on a sturdy paper and an understated grey ink, we took the designs to print! We hand-fed each piece on a Chandler and Price printing press before embellishing it with hand-painted watercolor accents.
We then wrapped up the set in a hand-cut custom vellum envelope and finished it with a pineapple wax seal—the perfect tie in to the cards content and an homage to our Southern roots.
Creating these as a team was such a fun process for the both of us. It was so helpful to be able to trade feedback with another person when making decisions, to learn from each other's processes, and to have a partner in their production.
NOW, IT'S TIME TO SHARE!
To celebrate the set's release, we’re proposing a good ole fashioned recipe swap. That’s right, dust off your community cookbook, find your favorite recipe, and pass it on! As the fall weather sets in, we’re already drooling over pumpkin, apple, roasted root veggie everything. Bring on the warm spices and endless batches of soup with cornbread.
Share the love of some of your favorite flavors by writing out a recipe on a card, snapping a picture, and tagging with the hashtag: #seasonalrecipeswap this month. We’ll be sure to repost some of our favorites!