Keep growing or perish, right? No doubt, this insta-pocalypse (as some are calling it) will change a few things for creative entrepreneurs—particularly for folks like me who have grown to love and sometimes depend on the immediacy of this beloved social media platform. Having a quick and easy no-cost way to promote new products and ideas has been a dream come true for my little business. "Marketing" to my audience looks far more like connecting with real people through shared interest. It's organic, non-invasive, and often-times, inspiring.
But, after years of free rides, it's clear this game is changing. We're going to have shout louder than before to have our voices heard above the crowd. Even the homes that we've earned our way into will not necessarily have their doors open to our new and timely content. And, quite frankly, I join with others in saying that doesn't seem quite fair.
However much it frightens me to admit it, though, I realize that none of this is owed to me. In some ways, instagram was a virtually effortless way to reach new audiences. When I make something new, I post it because joy multiplies when it's shared. The Lord has really used this formula to help me gain a bit of traction with my art and turn it into something that I can do to help support myself and family. That's a huge blessing, not a right.
If I really believe in art for it's own sake, in creativity as a gift to be used in love, then I have to be okay with the algorithm shift that will make it harder to get my work in front of people. Of course, choose to turn on your notifications if you want to see what I'm making and doing. If not, I hope we'll continue to connect in some way over beauty and truth. And, I pray the Lord will allow me to keep doing what I wholeheartedly love to do in lettering, designing, and printing.
I've heavily relied on instagram for growth and communication. But, oh what sinking sand. There is a purpose and a plan for Four Hats, and it's not all wrapped up in my efforts and analytics. Thank God for that.